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Chromcraft Contract
Furniture manufacturer based in Senetobia, MS. Offers office chairs, tables, and other furniture.
Project
Redesign; add emphasis to Chromcraft brand and optimize product catalog.
Refining an image
Chromcraft produces high-quality office furniture products. Its new design needed to portray that quality. The home page features several products by allowing the user to rotate through select models; each presenting a crisp photo above a helpful description. The product rotator was just one of the tools used to send across the message of quality to Chromcraft's customers.
Optimizing the product catalog
One of the objectives of the Chromcraft redesign was making the product catalog more helpful and user-friendly. The navigation was made more usable by simply adding a breadcrumb trail to show the user where he or she is at in the catalog and to provide links to make navigating the catalog easier.