Blake Watson Design

A website is more than its cover.

We build websites on good foundations. We start with your message. We obsess over creating something that real people can use and appreciate. If you are ready to break through the clutter, we are ready to help you do just that.

A purpose-driven site

A lot of websites out there were created without much consideration as to their purposes or how they should go about fulfilling their purposes. When we are approached about a project, the first order of business is to figure out what the purpose of the project is. Don't worry if you feel like you don't have an answer to that. You probably have a good idea of why you want a website but are having trouble putting it into words. We can help you do that by defining the purpose of your site and helping you expound upon that definition.

Getting your site out of your users' way

Good design is not always something you notice. Think about the objects that you interact with everyday. You use them, get something done, and move on with your day without putting a whole lot of thought into how or why those objects were made the way they were made. But someone actually put thought into making those objects. If something does what it is supposed to do, even if one takes it for granted (perhaps especially when one takes it for granted), that's good design.

Same thing for web design. Think about Google. We go there, type a search, and leave. People are busy. Generally speaking, they need to get on your site, find what they are looking for or do what they need to do, and get off as quickly as possible. If your web site can do that, the folks who visit your web site will love you for it. Even if they don't realize they do. If your site helps them keep moving, they'll be back again and again.

Great design won't make up for lack of substance

The point of a website is to provide information. Sometimes that means an about page describing your business. Sometimes it means keeping your audience up to date with a blog. Sometimes it means helping them be more productive. Sometimes it means helping them communicate. A website can do a lot of things, but that's just it. It needs to actually do them. If your site has the latest and greatest effects but doesn't actually provide the information people want, then people are going to quit coming to your site.

Don't forget to have fun

Websites should be fun! Okay, okay, projects differ. We know. But it never hurts to put a little humanity into your website. Something that will make your users smile. At the end of the day, if you can help your users get what they're after and pat them on the back during the process, then you've done your job. And we've done ours.

© 2012 Blake Watson. Made in Mississippi. Be nice, don't steal.

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